After all this effort to ensure that the perfect baby would be coming home, imagine the consumer's outrage when he or she does not get what they paid for. Imagine the shock and horror of discovering that they paid thousands of dollars only to be accidentally impregnated with the sperm of someone who is not white, not blond, not a Ph.D., or well below 6" tall!
Market-driven eugenics have become a worldwide industry worth billions of dollars. Of course, one major glitch in the plan to turn kids into commodities is that unlike Walmart and Amazon.com, the sperm and egg banks are missing the essential "customer service" department which accepts returns.
Though on second thought, I'm sure that Planned Parenthood has filled in that role quite happily.